gerard unger
dean yeagle
richard bazley ron ferdinand jerry king live nancy beiman ken davies Oliver ChristiansonRodney Rascona
One day the boss entered the office unannounced
and declared Lets make the office paperless.
Everyone looked up from their screens and understood what he intended.
The office boy didnt have a computer, so he took a look at
the file cabinets around and said hmmmmm. We looked
up from our screens again, but didnt quite understand what
he meant. Not till the next morning at least when we found
to our horror that all the papers from the office had vanished.
The office boy decided to get into the good books of the Boss and
swept every single bit of paper out from the office. Well, he didnt
get into any good books at all. He got sacked instead.
It was as if all those fans of nature, who have been on their knees
for years, were finally getting their prayers answered. Count the
number of trees that could be saved every time your Boss enters
the office unannounced and declares Lets make the office
paperless. My heart goes out to all those trees out
there in the sun. But God save the trees can wait a
little longer as I master the smoothness of moving mouse over pad.
The truth is that it is so much convenient to move a pencil over
paper rather than a mouse or a digital pen over the work pad. Considering
all the computer technology around the globe today, it still makes
better sense to run a pencil over sheets of paper when creativity
strikes. Writers also prefer to put pen to paper rather than punch
a bunch of alphabets on the keyboard. It is simply more free-flowing.
As for the paper that floats around at the office, they say it adds
to the environment. It is easier to convince your superiors that
work happens around in a place where paper is sewn all over.
It is more than a decade since the day our Boss walked into the
office unannounced and declared Lets make the office
paperless. By then, most of our computers have turned
faster & better and infact, look slicker now a days. Since then,
a lot of our art has turned digital too. Painters who splashed colour
over canvas, in the name of modern art, now use filter effects on
computer monitors to modernise their art further. Press the Print
button and hey Presto Digital Art was born. The agony
of mixing colour onto palettes and tearing hair each time you sneezed
in the middle of a brush-stroke were over. Now you experiment by
making mistakes with intend and then press the Undo
button.
Wonder when those great computer whizzes across the world will discover
the Undo button to Life. The office boy
who lost his job would surely be glad to use it!
Felix Martires
In advertising not to be different is virtually suicidal.
— Bill Bernbach