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PROFILE OF THE MONTH
Chetan Asher: Launch Pad
This month we interact with an energetic professional
who uses creativity in branding solutions as we find out
that crafting words come naturally to this wordsmith.
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Chetan
Asher Copywriter & Internet Strategist, Mumbai, India. My job profile: Currently serving an Interactive agency as creative consultant, where I provide creative solutions to brands for various Internet marketing activities. My job starts with identification of client’s objectives, conceptualization of ad units and finally directing the design team towards successful completion of the project. |
My favourite color:
Blue, it has depth and emits a sense of tranquility.
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My favourite holiday destination:
Kerala and Lonavala are absolute favourites, but with crunching deadlines I have accepted the garden outside my workplace as a contender on my fav list!
My idea of spending free time:
Watching movies and more movies, I am a big film freak.
My favourite websites:
www.clickz.com - I guess it’s a must site for anyone remotely related with Internet media. Their pool of contributors are simply rocking.
www.adforum.com - Treasure trove of information on global advertising, marketing and media.
www.filmmaking.com - One stop source for all aspiring filmmakers.
www.artyears.com - The raison d etre of you reading about me.
My favourite cartoon characters:
Dexter and Popeye – nobody can beat em.
My favourite artists and people who inspire me:
Lot of people known and unknown have influenced me in different ways at different stages of my life, so it’s very difficult to name any one or more individuals.
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My type of music:
I trip on alternative or rock music at any time of the day.
Some useful tips:
Go, Explore the unknown, you will come back pleasantly surprised.
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My ambitions for the future:
My burning ambition is to make my own film someday and hopefully it will be
sooner than I think.
My message to the art community:
Don’t limit yourself to any one discipline of art form.
Look around you, life offers a large, very large canvas. Go
ahead, experiment.
Chetan Asher sharpens his skills through everyday events that shape up his life. You can find out more about his career and his visions by visiting his website