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GOA COLLEGE OF ART

Applied Art: Second Year

Page 1 of 4

COLLEGE EXAMINATION

GROUP I
English:
Composition and Grammar

Advertising:
Introduction to Advertising
History of Indian Advertising
The Social and economical Aspects of Advertising
History of Advertising

Visual Communication
Gestures and signs
Sign language
Iconography, Objects
Signs and Symbols

GROUP II
Drawing:
Study of nature, animals, human figure and manmade objects in line, tone in different media like pencil, pen and Ink and color observation.
Exercises in memory drawing

Lettering and Typography
Study of type faces
Brush or pen script, Calligraphy
Logo and Stationery design

Press Layout
Principles of Design

Poster Design

Label and Packaging design

Subsidiary subjects
Photography
Screen printing,
Letterpress printing.

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In advertising not to be different is virtually suicidal.
— Bill Bernbach